The lawn collections, popularly known as the Lawn wars, were fierce this year around. With new brands such as Ivy and Kapray in the market, the people were not short of options. Where we saw lawn suits hit up to £ 70, the competitors raised stakes by lowering prices and we even got a shot at the best dresses for as low as £24.99. It is not a surprise that the lawn wars keep picking pace and have been giving the customers one hit after another. Videos have been going viral as women are going over sales and new stores opening and we have witnessed stampedes at the cost of these suits. Well, who do we blame? The suits really are beautiful and inspirations have been coming in from all over, giving us even more options to drool on.
Brands have techniques to get you hooked on but there is one thing to always remember: what style you have. You cannot simply hop on the bandwagon but it is always good to be inspired by brands. Where MyStyleMantra gives you the best of these brands, we always encourage our readers to mix and match to surprise themselves. The lawn wars will always go on and you don’t always need to be at the front of the store to get anything you get your hands on. Go easy on the shopping and concentrate more on what you can come up with. However, a few handpicked brands will always attract you more than other and its good to be a loyal fan before anything else
Starting off, we would like to zoom in on Faraz Manan’s Summer Lawn collection which has us giving him a standing ovation. Using the colors of summer as his inspiration, his collection is seen with the most beautiful finishing on the pants. Using pearls to finish off the shirts and loose semi-belled sleeves to make their collection more attractive, Faraz Manan has put his focus and experiment on the dupattas this time. Making his dresses pop up, the whole suits look like a piece of art.
Moreover, experience the pioneers of classic lawn with the Gul Ahmed collection. From the ever loving paisleys to their classy floral prints, Gul Ahmed has most certainly been giving us the best of the best every year. As always, Gul Ahmed promises to remain classy by experimenting more on the shirts and less on the shalwars. We saw plain trousers and palazzo’s on the collection along with long sleeves to make the whole collection more classy and appealing.
Asim Jofa gave the world yet another collection that people found themselves running back to the brand looking for some more. Pairing all his shirts with cuffed pants, we saw a mix of yellow and blue colored palette with shirt lengths of all types. Mixing the latest trends with his summer collection, Asim Jofa lawn was one to keep an eye on, making it more successful than before. With embroidered necklines, we saw different dupattas with either nature on it or different splash of random designs.
Sana Safinaz, as always, was experimenting with everything all at once. And we must say, we love it. The Summer collection by the brand is a mix of all styles that one can even imagine. Florals either in print or embroidery are seen with the collection and we see a little of shalwar along with various styles for pants in their campaigns. It is actually a really smart play as one can clearly see what type of a style would go with either long or short pant/shalwar. They used chiffon duppattas in their collection which give a very semi-formal look to their collection and is always appreciated by their customers.
Last, but not the least, Shehla Chatoor brought out the big guns with her collection. Making Nargis Fakhri as the face of the collection, Chatoor made us believe that everything we saw was a beauty to be worn. The shirts all featured designs on the neck and hemline. Silk dupattas and shirts were also playing a huge impact on the customers. One of the most unique factor about the collection was that the shalwars normally had either motives or designs on them. Making it a tad bit difficult to get it stitched, Chatoor made up for this by putting out the campaign. Her go at the tulip shalwar is also a winner for me personally as she bring about a very messy yet attractive look to the suit. A fashion only a few can follow, Shehla Chatoor really is a creative mind with a technique of her own.
With the designers giving it their all, most of the brands even have ready to wear collection that can be useful if you don’t want to get into the hassle of getting everything stitched. The brands keep us busy with their latest collections arriving every month or so. March has now officially become the launch of the lawn wars and we don’t see anyone complaining about it. With their variety of options and various brands even giving suits separately i.e. separate dupatta, separate shalwar and separate shirt, you have the option of wanting whatever piece you are drawn to. Even though it is best to get the whole suit, it can be a bit overwhelming as some designers do take this liberty to print a bit too much.
The aim is to keep it classy and not go for brands just because of the names. Always go for the ones that are giving the best quality when it comes to the material. Even though we get new lawns every year, it is always sensible to go for the quality as it makes them more wearable. More ever, there are ready made shalwars in the market too and one can always go for them if you are not sure about your size. Give the ideal size to your tailor and have him copy it for the rest of your clothes.
With the lawn launched in early March, we tend to go crazy with our shopping. The ideal way is to buy a few items from every collection as brands now come up with second Volumes and things just keep getting better. Keep shopping through the summers with My Style Mantra and you will be able to view the best of the designers with us. We promise to get the best to you so you can use them as inspiration and buy their clothes please that shopaholic in you.