Across the world people living in different countries, regions and continents have unique culture, social mores, and customs, which make them distinctive from the people of other cultures. Throughout the history, humankind has witness the amalgamation of different societies and the emergence of new cultures.
Pakistan too is blessed to have a unique and colorful culture and its cultural outfits have been making the ripples lately among the community living in western countries. Particularly, now more than ever, the Pakistani diaspora in the U.K has now started admiring their own desi culture and increasingly moving towards traditional Pakistani Shalwar-Kameez.
To cope with the growing popularity among the desi community in the U.K. Pakistani designers and entrepreneurs have now started organizing multiple Fashion and cultural shows in the U.K. Recently, Pakistan fashion Week was held in London in which the latest bridal dresses reflecting different cultures of Pakistan were showcased, which captured the attention of not only the Overseas Pakistani community but also of Indian expatriates. Moreover, as the economy of Pakistan is in dire-straits, Pakistani clothing brands are increasingly expanding their operations in the U.K and other western countries by offering international delivery services to avert the impact of economic contraction back home.
In this fashion show, all of the renowned fashion designers from Pakistan participated and promoted the traditional desi outfits containing the blend of modern designs to enhance the fashion statement. Among these, Nabila, a famous stylist, gave interview to BBC and presented the progressive side of Pakistan. She in a beautifully crafted statement, explained how the Pakistani fashion and wearing style is different from India. She also laid emphasis on the importance of Bridal and fashion shows overseas to promote our culture and increase our textile export.
In the event, many young British born Pakistanis participated and saw the latest summer designs launched in Pakistan. Such kind of events is equally important to connect the youth to our culture as the fashion preferences are now changing.
Moreover, Nabila stated that due to increasing media coverage of runaway shows, the industry has witnessed a massive surge in their online sales. One of the popular brands, Sana Safinaz, has reported a 30% increase in the orders received from overseas.
While concluding her interview, Nabila added that with the adequate attention of the Pakistani government, Fashion industry could expand which would help boost our economy massively along with presenting the progressive side of our country.